Tracks and Topics
The presentations in this track address strategies to improve universities' performance in areas which are included in the QS (and other) university rankings such as research, faculty quality, faculty diversity, student diversity, academic reputation and employer reputation. However broader strategies for university excellence, including but not limited to areas such as teaching and learning, social engagement or innovation & entrepreneurship, are also warmly welcomed.
Universities often struggle to tell their story, especially to a global audience which has a different set of expectations and preconceptions compared to their domestic audience. Presenting a university's story in a compelling way (the essence of good branding) can take many forms, and is often multi-channel, i.e. it includes engagement through social media, personal experiences as well as more traditional marketing and PR activities. This track aims to bring together experiences and best practices from around the world.
Internationalization, especially through academic collaboration and faculty internationalization, is always multidimensional in that it involves everything from policy to personal contacts. Successful internationalization projects often require interactions with internal as well as external stakeholders, and while every internationalization project is different, many problems (and their solutions) are common across the world. This track encourages presenters to share their successes and challenges in international collaboration and faculty internationalization.